Ciprian Spiridon · Tania Asimionesei
Investor / co-founder deck — 24 Jun 2025
| Pain | What it costs creators |
|---|---|
| Tool soup | 7 + apps, 10-20 h/week lost to admin |
| Platform whiplash | 30 % of scheduled posts fail when specs change |
| Lonely grind | 60 % quit after 90 days without accountability |
| Audience lock-in | Social giants own the data; revenue disappears when algos shift |
A single horizontal hero video can be automatically:
- Cropped into vertical shorts
- Captioned, thumb-nailed, hook-written for each network
- Published everywhere in one click
- Funnelled to a creator-owned Content Hub that captures leads today and, on our roadmap, handles direct sales and paid subscriptions.
| # | Pillar | What creators get |
|---|---|---|
| 1 | Content Publishing Hub | Upload once → AI crops, captions, hashtags, schedules to 10 networks with a compliance guarantee. |
| 2 | Audience Freedom Hub | Each snippet links to a public CreatorHub Page that: • Captures email / SMS leads the creator owns • Is structured for Google and ChatGPT/Gemini answer engines • Roadmap: plug-in Shopify catalog and run a pay-walled newsletter right inside the hub. |
| 3 | Free Cohort Challenges | Always-on 30 / 60 / 90-day programs that deliver daily micro-tasks, XP, streaks, and peer leaderboards—turning consistency into a game. |
| 4 | Growth Paths & Mentor Marketplace | Small, mentor-led cohorts (4–8 creators) with weekly calls, asset audits, and templates. Mentors earn 60–70 % rev-share—driving a self-sustaining expert economy. |
| Stream | Price | Day-1 COGS* | Gross Margin |
|---|---|---|---|
| Creator Pro (SaaS) | $19 / mo | ≈ $2.60 | 86 % |
| Growth Path cohorts | $99–599 / program | Mentor 60–70 % | 30–40 % |
| Marketplace take | 15 % of cohort GMV | minimal | 95 % |
| Checkout fee | 1.5 % (Shopify, Gumroad) | Stripe 0.9 % | 40 % |
*Uses Cloudinary/Mux for cropping (< $0.01/min). Switch to in-house GPU when volume > 30 k min/mo → COGS drops ~70 %.
| Competitor | Weak spot | CreatorHub edge |
|---|---|---|
| Buffer / Hootsuite | No AI; media fails | Auto-crop + compliance guarantee |
| Later | Shallow analytics | End-to-end funnel + lead capture |
| Canva | Stops at publish | Scheduling + cohorts |
| Kapwing / Descript | Editor only | Publish + analytics + community |
| Repurpose.io | Cross-post only | AI captions + Content Hub + newsletter |
| Beehiiv | Email only | Video-first, pay-walled newsletter + social reach |
| Patreon | Monetise only | Creation workflow + Shopify sales + cohorts |
- Hero-Post Hub — one canonical source, SEO + LLM-ready.
- Compliance Guarantee — < 1 % failure vs 20–30 % elsewhere.
- Audience Freedom — lead capture now; Shopify + paid newsletter on roadmap.
- Community Flywheel — free Challenges pull creators in; paid Growth Paths + mentor income lock them in.
- Switchable Cost Base — vendor APIs for speed today, GPU pipeline for margins tomorrow.
- Patent-pending pipeline — context-aware cropping + caption alignment + compliance filter.
| Month | Key Objective | Deliverables & Checkpoints |
|---|---|---|
| 0–1 | MVP Alpha | Horizontal upload → auto-crop; publish to IG Reels & TikTok; internal demo ≤ 5 min flow |
| 2 | Foundational Platform | Add X, YouTube Shorts, LinkedIn; launch CreatorHub Page with lead capture; hit 500 wait-list emails |
| 3 | Free Cohort Challenges | Ship 30-Day Consistency Sprint; referral loop; 50 creators finish sprint |
| 4 | Public Launch v1 | All 10 networks; unified analytics v1; 300 paying Pro users (> $5 k MRR) |
| 5 | Growth Path Builder | Mentor marketplace live; first paid cohorts; 10 active Builder groups |
| 6 | Commerce & Newsletter | Shopify store connect + embedded product cards; pay-walled newsletter beta; first $1 k GMV via embeds |
| 7 | Cost & Scale Decision | If ≥ 30 k video-min/mo → spin up GPU crop pipeline; maintain < $0.002/min COGS |
| 8 | Accelerator & Insights | Launch 8-week Accelerator & 12-week Pro Studio; advanced funnel analytics & content scoring |
| Date | KPI |
|---|---|
| Sep 2025 | 2 000 wait-list sign-ups |
| Nov 2025 | 300 paying Pro users (> $5 k MRR) |
| Mar 2026 | 30 k processed video minutes / month |
| Jun 2026 | $1.4 M ARR |
| Ciprian Spiridon | Scaled $150 M marketplace; product-first, AI-savvy. |
| Tania Asimionesei | Ex-Checkout.com engineering leader; shipped global fintech infra. |
- Approve six-week MVP sprint (≈ $3 k infra).
- Intro to 10 beta creators for July.
- Post-MVP: discuss $250 k pre-seed to accelerate Shopify & pay-walled newsletter integrations and expand Growth Paths.
CreatorHub — One upload. Everywhere reach. Audience you control.