Ed Fry edfryed
edfryed
/ Spotted: Lead Generation
Created
March 5, 2019 23:18
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| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p><em>Leads! Leads! Leads!</em></p> |
edfryed
/ The Crow's Nest: Spotted: SaaS Free Trial Conversion Strategies
Created
February 26, 2019 18:33
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| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p>Perhaps you've seen this before...</p> | |
edfryed
/ normalised-technology-names.json
Last active
January 8, 2020 18:52
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| { | |
| "clearbit": [ | |
| { "service": "customer_io", "hull": "Customer.io" }, | |
| { "service": "facebook_custom_audience", "hull": "Facebook Custom Audiences" }, | |
| { "service": "hubspot", "hull": "HubSpot" }, | |
| { "service": "intercom", "hull": "Intercom" }, | |
| { "service": "mailchimp", "hull": "Mailchimp" }, | |
| { "service": "salesforce", "hull": "Salesforce" }, | |
| { "service": "segment", "hull": "Segment" }, | |
| { "service": "sendgrid", "hull": "SendGrid" }, |
edfryed
/ The Crow's Nest: Introducing Hull for Outreach
Created
February 19, 2019 15:44
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| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p>This week we've two announcements for you -</p> |
edfryed
/ The Crow's Nest: Introducing Free Trial on Hull
Created
February 12, 2019 15:20
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| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| {% if customer.account_salesforce-type == "Customer" or customer.account_salesforce-type == "Trial" %} | |
| <p>Today, we're announcing new Hull Free Trials for new teams joining Hull. Teams will be able to sign up and install up to 5 connectors to test drive Hull for their workflows.</p> |
edfryed
/ The Crow's Nest: Why 2019 is the year of growth engineering
Created
January 23, 2019 16:06
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| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| {% if customer.account_clearbit-tags contains "SAAS" %}<p>Quick question to start - any chance you’ll be at SaaStr next month? Would be great to meet you there - reply and let me know!</p>{% endif %} |
edfryed
/ Datanyze Alerts to Hull Notifications
Created
January 7, 2019 19:59
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| // Write Datanyze Alerts into Account Attributes | |
| // and as a (fake) User Event => can only trigger enrichment & prospecting with User Segments | |
| // If it looks like it has a .com and a subdomain | |
| // Or allow anything with a two-part domain (e.g. outshine.ca) | |
| if ((_.endsWith(body.data.domain, ".com")) && (_.size(_.split(body.data.domain, ".", 3)) > 2)) { | |
| // Strip off the sub-domain | |
| var domain_cleansed = | |
| _.trimStart( | |
| _.trim( |
edfryed
/ The Crow's Nest: Spotted: Account-Based Marketing
Created
December 19, 2018 10:50
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| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p>{% if customer.clearbit-location == "FR" %} | |
| Joyeux Noël |
edfryed
/ The Crow's Nest: Spotted: Lead Qualification
Created
December 11, 2018 16:07
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| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p>Two weeks ago, we announced <a href="https://www.hull.io/playbooks/?utm_source=newsletter&utm_medium=email&utm_campaign=spotted&">Hull Playbooks</a> - the most common use cases we’ve spotted teams using on Hull.</p> |
edfryed
/ The Crow's Nest: Inbound vs Outbound Marketing
Created
December 4, 2018 16:53
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| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| {% if customer.hubspot-lead_interest == "Webinar registered" %}<p>Thanks for registering for our webinar last week - if you've any other questions on Hull, MadKudu or engineering demand, just hit reply.</p>{% endif %} |
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