Cloudflare Zaraz Google Ads conversion tracking with "enhanced conversions"

checkout-succes.blade.php

<script>
var user_data_info = {
    sha256_email_address: '{{ normalizeAndHashEmailAddress($invoice->email) }}',
    sha256_phone_number:  '{{ normalizeAndHash(formatPhoneE164($invoice->billing_telephone)) }}',
    address:              {
        sha256_first_name: '{{ normalizeAndHash($firstname ?? '') }}',
        sha256_last_name:  '{{ normalizeAndHash($lastname ?? '') }}',
        sha256_street:     '{{ normalizeAndHash($invoice->billing_address . ' ' . $invoice->billing_address_nr) }}',
        postal_code:       '{{ $invoice->billing_zipcode }}',
        city:              '{{ $invoice->billing_city }}',
        country:           '{{ $invoice->billing_country }}',
        new_customer:      {{ $new_customer ? 'true' : 'false' }}
    }
};

// Google Ads conversion tracking
zaraz.track("conversion", {
    transaction_id: "ORDER ID",
    value:          AMOUNT
    currency:       'EUR',
    user_data:      JSON.stringify(user_data_info)
});
</script>

cloudflare-zaraz-conversion-action.png

cloudflare-zaraz-trigger.png

cloudflare-zaraz-variables.png

functions.php

<?php

if (! function_exists('formatPhoneE164')) {
    /**
     * Format phonenumber to E164  (i use this library https://github.com/Propaganistas/Laravel-Phone)
     *
     *
     * @return mixed|string
     */
    function formatPhoneE164($value)
    {
        $value = Str::lower(trim($value));

        try {
            return (new PhoneNumber($value, 'NL'))
                ->formatE164();
        } catch (Exception $e) {
        }

        return $value;
    }
}

if (! function_exists('normalizeAndHash')) {
    function normalizeAndHash(string $value, bool $trimIntermediateSpaces = false): string
    {
        // Normalizes by first converting all characters to lowercase, then trimming spaces.
        $normalized = strtolower($value);

        if ($trimIntermediateSpaces) {
            // Removes leading, trailing, and intermediate spaces.
            $normalized = str_replace(' ', '', $normalized);
        } else {
            // Removes only leading and trailing spaces.
            $normalized = trim($normalized);
        }

        return hash('sha256', strtolower(trim($normalized)));
    }
}

if (! function_exists('normalizeAndHashEmailAddress')) {
    function normalizeAndHashEmailAddress(string $emailAddress): string
    {
        $normalizedEmail = strtolower($emailAddress);
        $emailParts = explode('@', $normalizedEmail);

        if (count($emailParts) > 1 && preg_match('/^(gmail|googlemail)\.com\s*/', $emailParts[1])) {
            // Removes any '.' characters from the portion of the email address before the domain
            // if the domain is gmail.com or googlemail.com.
            $emailParts[0] = str_replace('.', '', $emailParts[0]);
            $normalizedEmail = sprintf('%s@%s', $emailParts[0], $emailParts[1]);
        }

        return normalizeAndHash($normalizedEmail, true);
    }
}

google-ads-settings.png

google-ads-settings2.png

This seems to be working for me, but still in testing phase... please let me know if you had succes

Hi @it-can , is this still working for you? We're also trying to implement Enhanced conversions for Google Ads through Zaraz. But not sure how we can push the data in correct way. We have not yet tried this.

@imranshuvo i tested it and worked for me... but we are now back at using googletagmanager.com, instead of zaraz and hopefully when we can custom GoogleTag in cloudflare we will switch to that