Yoast Schema Example - Generic

yoast-schema-example-generic.js

{
    "@context": "https://schema.org",
    "@graph": [
      // Organization
    {
      "@type"  : "Organization",
      "@id"    : "https://www.example.com/#organization",
      "url"    : "https://www.example.com/",
      "mainEntityOfPage" : "https://www.example.com/",
      "name"   : "{{Organization Name}}",
      "logo"   : {
        "@type"   : "ImageObject",
        "@id"     : "https://www.example.com/#logo",
        "url"     : "https://www.example.com/example-logo.jpg",
        "caption" : "{{Logo Caption}}"
      },
      "sameAs" :   [
        "https://www.facebook.com/example-profile/",
        "https://www.instagram.com/example-profile/",
        "https://en.wikipedia.org/wiki/example-company-page/"
      ],
      "address": {
       "@type": "PostalAddress",
       "addressLocality": "Fake Town, United Kingdom",
       "addressRegion": "Fake Region",
       "postalCode": "LS1 5BZ",
       "streetAddress": "123 Fake Street"
     },
      "Telephone" : "(425) 123-4567",
      "email" : "[email protected]"
    },
    // ===============
    // WebSite
    {
      "@type"     : "WebSite",
      "@id"       : "https://www.example.com/#website",
      "url"       : "https://www.example.com/",
      "mainEntityOfPage" : "https://www.example.com/",
      "name"      : "{{Website Name}}",
      "publisher" : { "@id": "https://www.example.com/#organization" },
      "potentialAction" : {
        "@type" : "SearchAction",
        "Target" : "https://www.example.com/?s={search_term_string}",
        "Query-input" : "required name=search_term_string"
      }
    },
    // ===============
    // WebPage
    {
      "@type"       : "WebPage",
      "@id"         : "https://www.example.com/example-page/",
      "url"         : "https://www.example.com/example-page/",
      "mainEntityOfPage" : "https://www.example.com/example-page/",
      "name"        : "{{Page Title}}",
      "description" : "{{Page Description}}",
      "primaryImageOfPage" : {
        "@type"   : "ImageObject",
        "@id"     : "https://www.example.com/example-page/#primaryimage",
        "url"     : "https://www.example.com/example-image.jpg",
        "caption" : "{{Example Caption}}"
      },
      "mainContentOfPage" : {
        "@type" : "WebPageElement",
        "@id" : "https://www.example.com/example-page/#content",
        "cssSelector" : ["main", ".main"]
      },
      "datePublished" : "2001-01-01",
      "dateModified"  : "2002-02-02T14:55:20",
      "breadcrumb"    : { "@id" : "https://www.example.com/example-page/#breadcrumb" },
      "isPartOf"      : { "@id" : "https://www.example.com/#website" }
    },
    // Breadcrumbs
    {
      "@type" : "BreadcrumbList",
      "@id"   : "https://www.example.com/example-page/#breadcrumb",
      "itemListElement" : [{
        "@type" : "ListItem", "position" : 1, "item" : {
          "@id" : "https://www.example.com/", "name" : "Home"
        }
      },
      {
        "@type" : "ListItem", "position" : 2, "item" : {
          "@id" : "https://www.example.com/example/", "name" : "{{Example page}}"
        }
      },
      {
        "@type" : "ListItem", "position" : 3, "item" : {
          "@id" : "https://www.example.com/example/example/",
          "name" : "{{Example sub page}}"
        }
      }]
    }
   // ===============
   ]
  }