Based on https://evilmartians.com/chronicles/better-web-video-with-av1-codec
ffmpeg -i SOURCE.mov -map_metadata -1 -c:a libfdk_aac -c:v libx264 -crf 24 -preset veryslow -profile:v main -pix_fmt yuv420p -movflags +faststart -vf "scale=trunc(iw/2)*2:trunc(ih/2)*2" video.h264.mp4