Example JSON WebSite and Person schema w/ knows about, education, credentials – to build "EEAT" for #SEO – Experience, Expertise, Authoritativeness, and Trustworthiness.

Rowe-Morehouse-PersonSchema.json

// Rowe Morehouse PersonSchema.json
// Learn more: https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t 
<script type="application/ld+json">
  {
    "@context": "https://schema.org/",
    "@type": "WebSite",
    "@id": "https://objections.dog/#WebSite",
    "mainEntityOfPage": "https://objections.dog",
    "name": "Rowe Morehouse",
    "description": "▪️ Rowe Morehouse · Sales Exec · Frontline Sales Manager · Coder · Marketer w/ Master's degree & Certifications from Amazon AWS, Salesforce, Google, Meta.",
    "about": [
      "https://en.wikipedia.org/wiki/Complex_sales",
      "https://en.wikipedia.org/wiki/Personal_selling",
      "https://en.wikipedia.org/wiki/Solution_selling",
      "https://en.wikipedia.org/wiki/Sales_process_engineering",
      "https://www.wikidata.org/wiki/Q194189",
      "https://www.wikidata.org/wiki/Q3380760",
      "https://www.wikidata.org/wiki/Q124545521"
      ],
    "publisher": {
      "@type": "Organization",
      "@id": "https://objections.dog/#Organization",
      "name": "Handling Objections",
      "logo": {
          "@type": "ImageObject",
          "@id": "https://objections.dog/og/handling-objections.svg#ImageObject",
          "url": "https://objections.dog/og/handling-objections.svg",
          "width": "193",
          "height": "60"
      }
    },
    "author": {
      "@type": "Person",
      "@id": "https://rowe-morehouse.github.io/resume/#Person",
      "name": "Rowe Morehouse",
      "description": "▪️ Rowe Morehouse · Sales Executive · Frontline Sales Manager · Coder · Marketer w/ Master's degree & certifications from Amazon AWS, Salesforce, Google, Meta.",
      "image": {
        "@type": "ImageObject",
        "@id": "https://objections.dog/og/rowe-morehouse-2024-256x256.jpg#ImageObject",
        "url": "https://objections.dog/og/rowe-morehouse-2024-256x256.jpg",
        "height": "256",
        "width": "256"
      },
      "url": "https://rowe-morehouse.github.io/resume/",
      "sameAs": [
        "https://linkedin.com/in/rowe-morehouse",
        "https://x.com/objections_dog",
        "https://sunshine.social/rowemore/bio"
      ],
      "email": "[email protected]",
      "jobTitle": "Chief Revenue Officer",
      "naics": "511210",
      "isicV4": "7221",
      "knowsAbout": [
        "https://en.wikipedia.org/wiki/Complex_sales",
        "https://en.wikipedia.org/wiki/Personal_selling",
        "https://en.wikipedia.org/wiki/Solution_selling",
        "https://en.wikipedia.org/wiki/Sales_process_engineering",
        "https://www.wikidata.org/wiki/Q194189",
        "https://www.wikidata.org/wiki/Q3380760",
        "https://www.wikidata.org/wiki/Q124545521",
        "https://en.wikipedia.org/wiki/Software_development",
        "https://en.wikipedia.org/wiki/Software_as_a_service"
      ],
      "mainEntityOfPage": "https://objections.dog",
      "award": "Eagle Scout",
      "alumniOf": {
        "@type": "EducationalOrganization",
        "name": [
          "UC Santa Cruz, BA",
          "University of Colorado, MA"
        ]
      },
      "hasCredential":
        [{
          "@type": "EducationalOccupationalCredential",
          "name": "Salesforce Certified Sales Cloud Consultant",
          "description": "In a customer-facing AND hands-on coder role, Rowe Morehouse is certified in designing & integrating complex business software solutions that contribute to long-term success in Sales, Go to Market, & Revenue Operations. Rowe is is also a certified Salesforce Admin, which is a prerequisite for the Consultant certification.",
          "url": "https://developer.salesforce.com/resources2/certification-site/files/SGCertifiedSalesCloudConsultant.pdf",
          "license": "https://www.salesforce.com/trailblazer/rowe-morehouse",
          "credentialCategory": "certification"
        },
        {
          "@type": "EducationalOccupationalCredential",
          "name": "AWS Certified Solutions Architect",
          "description": "Rowe Morehouse is certified by Amazon AWS in hands-on cloud networking, storage, database, and systems architecture – which requires a strong understanding of software development lifecycle, web & app servers, and the API economy.",
          "url": "https://awstrainingandcertification.s3.amazonaws.com/production/AWS_certified_solutions_architect_associate_blueprint.pdf",
          "license": "https://awstrainingandcertification.s3.amazonaws.com/production/AWS_certified_solutions_architect_associate_blueprint.pdf",
          "credentialCategory": "certification"
        },
        {
          "@type": "EducationalOccupationalCredential",
          "name": "Master's Degree",
          "description": "Rowe Morehouse's Master's is a specialized business degree called Integrated Marketing Communications – which is about coordinating Sales, Marketing, PR, Design, & Customer Success to grow revenue by leveraging brand attributes, product benefits, & buyer preferences to deliver effective ads, sales collateral, and value messaging.",
          "url": "https://www.colorado.edu/business",
          "credentialCategory": "degree",
          "educationalLevel": "Master's Degree",
          "about": {
            "@id": "https://www.colorado.edu/business/#EducationalOccupationalCredential",
            "@type": "EducationalOccupationalProgram",
            "educationalCredentialAwarded": "Business, Marketing Specialization",
            "provider": {
              "@id": "https://www.colorado.edu/business/#EducationalOccupationalProgram",
              "@type": "CollegeOrUniversity",
              "name": "University of Colorado at Boulder"
            }
          }
        }
      ]
    } 
  }
</script>